Social media is about connecting, engaging and establishing relationships with your clients and customers. Social media is becoming the most important element in people's purchasing decisions and should be in the front line of marketing strategies. It lets you experience your products through the eyes of your customers.

At arnoldi:mcpherson we focus on how people use social media tools, how people interact with each other via the social web and how our clients can use social media tools to spread their message, connect with people, build relationships and achieve their goals.

We'll apply our extensive knowledge of social media tools and technologies to develop a strategy that connects you to your customers, is tailored to fit your budget and matches you with tools you can realistically use to continue to build your relationships.

Featured Site

This month (and for part of next month), we'd again like to feature a personal project. 2010 marks the 65th anniversary of the end of World War Two and to mark this historic year, Home from the War ~ Stories from St.Catharines' Wartime Neighbourhoods website has been created to explain why these homes were built, how the City of St. Catharines was changed by the war and share the stories of the over 1700 families who lived in these homes. Visit the site at : www.wartimehouses.com/ and if you or someone you know lived in a wartime house, consider sharing your story.