How P.F. Chang's Uses Twitter to Be Awesome - This video find comes courtesy of David Armano's article on Harvard Business Publishing - Conversation Starter. David writes about Social Media Strategy Needs Design and that to have a successful Social Media Strategy it " means moving beyond our current definition of "social media" as a PR tool and thinking of it as something that can evolve the way we work, communicate, interact and collaborate at a core business level." But in the article he refers to a great example of how Twitter does really well with reactive marketing tactics.
United Breaks Guitars - In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. Great example of the power an unhappy customer and viral video. This video was posted on July 7 and as of July 8 had over 119,000 views and on the increase, is trending on Twitter and was a topic on over 50 Blogs.
Best Buy CMO Barry Judge
From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers. We posted this in June, but it's so good we thought we'd leave it for July.
